Generation B was established in 2017 as a movement within Bühler by six delegates after attending the One Young World summit. The purpose of Generation B is to bring employees together to create the company people want to work for. Throughout 2020 it has continued to grow, reaching over 1,400 unique attendances, with many events on topics such as climate change, diversity and inclusion and knowledge sharing. Generation B also has established long term change initiatives, including Women in STEM (encouraging young women to pursue STEM subjects) and the SWAP program (where young people mentor experienced colleagues).
Generation B often acts as a sounding board to the leadership, providing feedback on topics such as the home office policy and how the business will navigate the “New Normal”. Generation B also supports in deploying the D25 strategy, linking key elements of the strategy to the events and initiatives within Generation B.
The movement creates a lot of positive energy and brings people together across geographies, demographics and organizations (both internal and external).