Destination25
In 2020, Bühler’s five-year strategy “2020” came to an end. For this reason, the Bühler management last year developed a new strategy called “Destination25”, the implementation of which will start this year and point the way forward for the next five years.
Bianca Richle, March 25, 2021
The five-year strategy serves companies to agree on the important directions and to have clear goals that everyone works towards together. In the current situation of a global pandemic, where it is important to keep employees healthy, serve customers, secure supply chains, protect liquidity but also be prepared for profitable growth, a clear strategy plays a particularly important role. To not get lost as we navigate the ever-changing conditions, a true north is of highest importance.
With Destination25 (D25), Bühler has clearly set itself the goal of playing to win. “Destination25 outlines what markets we want to play in, and how we set out to win. Value services are the main strategic thrust we can leverage to grow our business and achieve our sustainability targets,” says CEO Stefan Scheiber. Bühler’s previous vision and mission will remain in place. “Our vision is to create innovations for a better world, and our mission is to engineer customer success.”
Value services are the main strategic thrust.
Stefan Scheiber,
CEO
To create a solid foundation for our D25 strategy, the Bühler management has worked intensively with cross-regional and cross-functional Bühler experts to define the relevant trends and scenarios of the future. Destination25 (D25) is the Bühler path to profitable growth and a sustainable approach to our environment. We are focusing every single aspect of our business on services so that we can master this great task. With new technologies, we design the food of the future, with a focus on sustainability. Our value services business will enable us to bring the current industry asset base to the next level of efficiency and productivity. And by continuing to develop and enhance the capabilities of our employees, we are empowering our organization for the transformation ahead. With our Innovation Ecosystem and Networking Days, we have created platforms to drive and scale future solutions together with our customers and partners.
Best Company is the clear goal of Bühler. What is meant by this is a concept, a path. It means that in every decision we make, we continuously weigh up the needs of business, humanity, and nature with our customers, employees, and the society in which we live. At the same time, we also want to use the Best Company concept to encourage our customers to become Best Companies. Only together can we achieve significant improvements in the industry in the direction of sustainability.
Service represents a very large business potential for Bühler from its installed base with customers worldwide. “We are convinced that modern digital technologies offer even more potential if we want to quickly achieve our sustainability goals in the next five years, which is why we have developed “Apollo,” our new integrated service strategy, as the most important strategic thrust for the Group,” says Scheiber. Our sustainability targets aim to reduce energy and water consumption in our customers’ production processes by 50%, while also reducing the generation of waste during production by 50%.
Taking all these aspects into account, Customer Service is evolving into Value Services. The main focus will be on maintaining and increasing customer success through a trusted and reliable partnership throughout the plant lifecycle by realizing plant performance improvements across the industry. This will make Value Services one of the most important contributors to achieving our sustainability goals.
Due to the constantly changing conditions, be it on the part of society or governments, it is important to be quick in adapting to new milestones. The overall goal is clear, but the way to get there is not set in stone, but is continuously adapted point to point, setbacks and detours are part of the process. Staying focused is essential to achieve the long-term goals. It is crucial that the strategy is supported by the employees. “Any strategy is only as good as its implementation,” says Scheiber. “I therefore urge everyone to familiarize themselves with the new Strategy D25. That’s how we make sure we’re all on track in our daily work.”
All employees can find more detailed info on StrategyD25 and its implementation in the individual areas, including the most important key figures, in the B-World on the Destination25 page. But don’t worry, you can’t expect a slide show. Quite the opposite - in 14 short videos, those responsible concisely explain the strategy for their area. Of course, the most important slides are also available. The B-Learning training is also highly recommended: In the entertaining online session, you learn the most important facts about D25 and can test your knowledge right away. Invest 20 minutes now and benefit from it for the next 5 years.
Gupfenstrasse 5
Uzwil
9240
Switzerland
