In his first meeting with Bühler’s CTO Ian Roberts after being tasked with creating a system that measures the CO₂e of all emissions combined, Jay O’Nien, Head of the CO₂e Quantification Program at Bühler, opted for emotionalizing the team’s findings by using the example of a croissant. “It was a good product to start, because there were many CO₂ hotspots at different parts of the value chain, for example aggregated emissions in the raw materials, the CO₂ added in the raw material transformation from wheat to flour, the CO₂ added in the baking step, and even including the disposal of the plastic packaging,” he says.
While Roberts did indeed enjoy the croissant, he continued to test the methodology by tasking O’Nien and his team to compare the emissions of electric cars and petrol cars. Soon after, the team set the goal of being able to map out and measure CO₂e across Bühler’s key value chains, which cover around 90 percent of the products processed on Bühler technology.